AL–MA is the independent practice of Alex Libotte, a Creative Director, Senior Creative Advisor and Artist working across strategy, identity, imagery and visual storytelling.
Alex works where existing realities meet possible futures, bringing cultural understanding and human connection into creative form.
A visual investigation into how an idea moves from inspiration into form.
almamorphosis (Personal Work, 2024)
Transformation begins with an impulse. The impulse enters an existing reality, expands through perception, making and connection, and gradually materializes into form, eventually becoming a system.
Before shaping how something is expressed, Alex begins by understanding what a project is really trying to become: its ambition, context, tensions and the people it needs to reach.
Alex is most useful when a project is still open, when the question is not fully clear, the direction remains unsettled and the right expression has yet to emerge. His practice brings together strategic thinking, cultural research, concept development, communication strategy, art direction and the hands-on making of identities, images and experiences.
One identity. Different volumes. Building a visual system that moves from clarity and restraint to character and expression.
Developing the identity and visual language for a future urban district, making its cultural, ecological and social ambitions tangible before the place physically existed.
A long-term creative partnership with Wöhner, evolving from Creative Direction into senior advisory work across brand, communication and organisational expression.
Skin Care for King Air
Creative direction and design for a custom aircraft livery exploring motion, surface and identity through form and material expression.
An image-making practice focused on industry, technology and material presence, bringing a more human and sensorial perspective to production environments.
